Internet - Pay Per Click Advertising

Increase your website revenue with PPC

What is Pay Per Click or PPC?

Pay Per Click is a form of search engine marketing, the purpose of search engine marketing is to drive targeted traffic to your website through the search engines. Pay Per Click advertisements appear on the right hand side of the Search Engine Results Pages (SERPs) of Google and the other major search engines. Pay Per Click advertisements are often referred to as sponsored links.

Why you should use Pay Per Click (PPC)

There are a number of reasons for marketing in the search engines with Pay Per Click campaigns to drive traffic to your website as 30% of all search engine referrals come from Pay Per Click advertisements:

• Guaranteed search engine listings
• Immediate search engine results
• Easy and quick seasonality add changes
• Ability to only advertise during business hours
• Built in basic campaign analytics

Notcon's PPC Services:

Pay Per Click Setup & Pay Per Click Management

If you have the skills and knowledge within your company to run and manage your own successful campaign, Notcon are specialists at the selection of highly targeted key phrases through consultation with key personnel within your business and the implementation / setup of Pay Per Click campaigns so that the adverts not only rank highly within the results but are written in a manner that will catch the eye of potential customers.

Pay Per Click should however be treated as more than just a one off setup, through analysis of the website usage with website analytics data should be passed back into the structure of the Pay Per Click campaign to make sure the results and therefore the return on investment are maximised. Notcon are highly skilled and trained in the Pay Per Click management and website analytics. If you have an existing Pay Per Click campaign and you feel it could be working more efficiently call us and we can provide analysis and consultation into how your company should best move forward.